Maker Galaaxy talks with Appetizer Mobile CEO Jordan Edelson about everything from how he got his start developing software when he was in middle school to where he thinks the direction of wearables is going in the next five years and more.

When pop culture shows us visions of the future, there are a few things that usually appear: weird jumpsuits as the go-to fashion choice for all of mankind, desolate landscapes, and a heavy reliance on voice command. Think about it; when does a character in Star Trek, Star Wars, even on the final episode of How I Met Your Mother, where we saw a major time jump, perform even a menial task with their hands? Why would they when you can command a door to open or a death ray to shoot an enemy and look really cool.

While it seemed like that sort of technologically advanced future was far away as kids, the truth is we
live in that era now thanks in large part to the invention of the smartphone and the imagination of app developers. You can ask iPhone’s Siri to remind you to mail a letter the minute you arrive at home or use Shazam to find out the name of a song and which band performs it by simply holding the phone out. Your phone’s microphone is an incredibly amazing tool, and the ambitious apps that take advantage of it have proven how much mobile app development has shaped our day-to-day lives. Here are three apps that use the microphone function to a high potential.


Cleartune is a chromatic instrument tuner and pitch pipe, as well as a musician’s BFF. It allows them to tune a large variety of string instruments using the smartphone or iPod touch’s microphone. The app is precise in a way that no analog or visual tuner has ever been able to accomplish, even getting a stamp of approval from musicians like Rosanne Cash and The Black Keys. With the app, a musician can quickly find their pitch and fine tune their instrument using its meter, then hit the stage or the studio.


At the beginning of every new year, many people make it their resolution to learn a new language.
Those resolutions have become easier to accomplish with the help of Duolingo, which coaches users through grammar, vocabulary, and pronunciation of languages new to them. The microphone app comes in handy because each lesson includes speaking, listening and translation challenges. It gives people the chance to speak the phrase “The crab drinks milk” in Spanish, Portuguese, French, and many other languages, and earn points for perfect pronunciation.


If there’s one smartphone app that will make you feel like you’ve stepped into the year 2050, its Commandr. It’s allows you to voice command pretty much every function on a smartphone. Want to skip to the next song playing through your phone? Say “skip song” and it shall be. Want to turn off the Bluetooth? That’s right, you say “turn off Bluetooth” and it’s done. This comes into great use when driving, potentially saving lives with its functions. And it’s all due to the microphone in the smartphone.

Int Tele

Jordan Edelson, software developer and CEO at Appetizer Mobile, says we need to understand the gravity of the recent Heartbleed attach, that any internet-connected device could be susceptible to such an attack, and that people should monitor their bank accounts to make sure there's no nefarious activity taking palce on that front. "People just have to be aware of potentially other people having their info", he adds. "People just need to be alert. That's just what the big picture is".

Check out the entire article in the July/August issue of Internet Telephony under the “Security Briefs” section on page 57.


For many clients, just getting their idea to manifest into a tangible, beautifully designed app is the end goal of a fairly laborious process. From taking initial concepts through design, UX, and editing, to marketing the success of the app itself, a number of different phases go into mobile application development. A crucial phase in the app development process occurs somewhere between versions one and two of any successful app, and that lay in measuring just how your target audience is getting to know the new piece of software on their device. 

We’ve spoken about measurement at length in the past. From looking at different Analytics platforms to the importance of measurement in managing your communication strategy with your customers, app developers need to carefully measure how users are interacting with the app, and try to find ways to better connect with the target personas that are interacting with their software. However, as computing in general becomes increasingly more portable, measurement is becoming more valuable. This week, Yahoo! is making plans to purchase in-app analytics provider, Flurry, Google Analytics is releasing their own mobile app, and mobile is finally starting to take over desktop usage on a major scale.

App Measure

Yahoo! In a Flurry for App Measurement

In our previous blogpost that spoke about Analytics alternatives, among the most viable was Flurry, a proprietary and user-friendly app analytics platform aimed at providing some competition to free alternatives like Google. With mobile’s rise continuing to dominate the headlines, Yahoo! has made a stake in the market by ensuring that Flurry is on the top of its shopping list. For Yahoo!, who is rumored to have spent between $200-300 million on this acquisition, this represents a firm foothold in a competitive marketplace and an opportunity to make some headway in the mobile sphere. This dovetails with a near 100% increase in mobile display revenue in the previous quarter. As mobile becomes more and more of a valuable component for any tech company, Yahoo! is ensuring that its interests in the mobile sphere are protected.

Google Analytics Gets the iOS Treatment

Google Analytics dwarfed Yahoo!’s big news with some news of its own. The free, ubiquitous analytics platform is now offering its traffic tracking data on a mobile device. Responding to what feels like years of user requests, Google has finally launched an iOS app for Google Analytics. While the app interface offers much of the same data that can be viewed within Google’s Analytics platform, it will be interesting to see how the app evolves as more robust reporting comes to be expected from the mobile device. For the time being, the app offers a great “at-a-glance” solution for webmasters who may wish to look at Real Time features or other pertinent data to get some information directly from their pocket about how their site may be performing.

Mobile is Taking Over

While both of these newsworthy items were especially salient for app developers and those with a vested interest in the mobile sphere, it should come as no surprise that mobile’s continued growth is dominating the marketplace. As predicted, mobile growth and app usage is now overtaking the same sort of computing on PCs, causing mobile application developers to look for new ways to make tried and tested desktop applications more intuitive and responsive on a mobile device.

For more information on how you can get the most out of your mobile app and what measurement may mean to your iOS or Android app, contact us today.