"My work is my passion,” explained Jordan Edelson. Whether you’re a fan of the NBA, Lady Gaga, beer, perfume or a growing range of games, you may have held his work in the palm of your hand.

Edelson is the CEO and founder of Appetizer Mobile, a mobile-application development, consulting and marketing company. The Manhattan-based business was formed in 2009, and Edelson and his team have already scored numerous wins. 

From developing top-selling educational apps for Montessorium – which were featured in two Apple iPad TV commercials – to creating an experiential app for Lady Gaga’s Little Monsters tour and digital bobblehead versions of top NBA stars, Appetizer continues to expand its portfolio. Edelson noted that the company is now emphasizing the development of its own intellectual property and has instituted an in-house design lab to drive innovative ideas.
“I love being creative and never feeling boxed in,” explained Edelson, 29. “It’s very inspiring.”

Long before he arrived at UAlbany, Edelson was taking technology in new directions; his innovations included a digital-streaming channel for video games, formed when he was just 17. Edelson noted that the University gave him a “perfect foundation” of communication and business skills – a foundation that helps to fuel his passion today.

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With Apple taking to the stage this week with their now famous keynotes and product launches, the world was finally greeted by the oft-rumored Apple Watch, along with some updates to the company’s arguably most important and transformational product line in the iPhone, but one of the announcements that really struck a chord was the introduction and proliferation of Apple’s new digital money platform, Apple Pay. While Google Wallet and the Apple Passport attempted a mobile payment platform and offered a portal for gift cards, tickets, and loyalty cards, respectively, each had their flaws. However, Apple’s bountiful resources coupled with their penchant for an intuitive user experience seems to hint that this run into the mobile money marketplace may be destined for success. Below, we unpack three features of Apple Pay that set it apart from other mobile payment solutions in the past, and contemplate what these may mean for digital money moving forward. 

Security Steps Up

Apple’s introduction of the TouchID fingerprint scan system seemed relatively inconsequential when it was introduced on the iPhone 5s. The feature seemed merely like a method for users to omit entering their passcode in lieu of using their fingerprint, and had many raising an eyebrow about the potential for collecting this type of uniquely personal identification. However, coupling something as intuitive and simple as a fingerprint with something as intimately valuable like money would seem to be something that many users would welcome. TouchID’s introduction into Apple Pay feels like an a propos use of technology by introducing biologically intimate identification that is required to authorize payments. With credit card fraud rampant, this actually feels like a great protection mechanism that could help put users at ease.


While use of Apple Pay may be intuitive, getting retailers to adopt the payment mechanism will be the first step in getting users to feel more comfortable to leave their debit cards at home in favor of their favorite Apple device; however, while retailers have become the gatekeepers for the mobile payment mechanism, Apple’s clout has led a staggering number of retailers and payment systems to accommodate their newest feature. 220,000 retailers have already announced their plan to support Apple Pay, while the now ubiquitous credit card processing device, Square, will also support the new payment gateway. While over 8 million other retailers have yet to announce their support for such a payment system, nearly a quarter of a million retailers is not a bad spot for entry. Similarly, Apple’s ability to get large banks, like Chase, to roll out in-app ads for the new Apple Pay system on the very day in launched, illustrates just how serious they are about mobile payments.

Integration Into an Already Robust App Marketplace

Apple’s AppStore and iTunes Store already hosts your credit card details and offers purchase with a password, or in some instances,  TouchID identification. This already robust system offers a pretty intuitive point of entry for Apple Pay as a product. The difference between Apple Pay and paying through the iTunes Store using TouchID is nearly negligible. However, as Apple Pay starts integrating across a number of in-app purchases, the possibilities get considerably more interesting. This will see Apple Pay proliferate throughout a number of different eCommerce outlets and in-app shopping solutions as a low-friction way to facilitate purchases. There is no telling how quickly something like this could really penetrate the marketplace.

There are hugely interesting implications behind digitizing money and in-app purchasing that make Apple Pay a very attractive offer, especially to those interested in mobile security and in-app sales. For more information on what Apple Pay may mean for your app, contact us today! 

A local doctor has created a smartphone app to prevent an all-too-common medical mistake.

It happens when doctors call in a prescription, but the patient doesn't get the right drug, the right dose, or the right timing.

"Either the doctor can say one thing and the nurse can interpret another," said Dr. Larry Wolk. "For that reason, a lot of hospitals don't allow phone orders."

Not allowing phone orders can delay medication. So Wolk created an app called eAttending.

It only takes a few minutes to use.

"The doctor types in what he wants," explains Wolk. "The nurse has the order written. There's no question and it's recorded on the chart, dated, timed, and it's typed - no problem with illegibility."

The order goes to the fax within seconds.

eAttending is barely a month old, but Dr. Wolk says several dozen doctors in the area are already using it.

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