Since the inception of mobile apps, one of the major sectors of the app market that has firmly set the tone and dominated in popularity has been entertainment and gaming. While a host of different games first entered the market that were specifically designed for a mobile device, the market now outpaces handheld games made by the likes of Nintendo and Sony. These old handheld devices used to be the answer to portable electronic gaming, but the attention has since switched to the phone, with native apps developed for platforms like Blackberry, Android, and iPhone. While traditional entertainment and gaming companies look for new avenues to capitalize on lost revenue from portable gaming, app developers have allowed this to usher in new opportunities. Even Matt Cutts, the head of webspam at Google, invests in a new startup Apportable, a company designed to appropriate native iOS apps to the Android marketing system:
However, the rate at which mobile acceleration has outpaced other entertainment sectors has certainly given life to new avenues for app developers. While native apps have been designed specifically to run on one type of mobile operating platform, mobile technology is now getting to a point where gaming can be done directly within the mobile browser, as programming gets more agile, lightweight, and responsive. Mobile apps and messaging are now so deeply ingrained into the browser itself, that users can navigate and enjoy mobile gaming without even having to download the app.
While this represents a pivotal shift in the way in which users may interface with mobile games on a smartphone, there are huge opportunities for gaming enthusiasts and app developers alike. The cons of downloading and playing a game straight within a browser are obvious: Connectivity issues will prevent the user from experiencing the game at full speed if they are outside of their normal WiFi area, and without downloading extra stages, add-ons, levels, and more, the user may not be able to experience the game to its full capacity. This represents a moment in app development where the app must critically be integrated within the website itself in order to ensure that in-browser mobile gaming meets its full potential.
What’s the Difference?
Native apps have the ability to use the device’s operating system to their advantage, and are often standalone products in App Stores like Google Play or Apple’s App Store. These native apps represent pieces of software that rely on a device’s operating system to function, and are often proprietary for a certain device or vendor. Web apps, on the other hand, require little more than a browser-rendered language, and a mobile phone to work at their best. Huge advances in code like HTML5 has made all the difference, ushering in more web apps to offer competition to their native counterparts. While architectural differences will still exist for native apps and browser-based apps, there are huge advancements that help keep these differences minimal, and offer a cutting-edge user-experience without the cumbersome download.
It’s All in the Download
Downloading helps make the difference. Though advocates for in-browser games and apps tend to advocate for apps that don’t require a download, apps that appear in Apple’s App Store and other mobile stores offer viable commercial opportunities for app developers and companies that browser apps don’t provide. However, with mobile advertising rates continuing to climb, opportunities exist for your mobile web apps to successfully monetize their product. At this point, many app developers rely primarily on native apps, as web apps still remain to be a fraction of the market.
Whether you’re looking for your next app to be something lightweight and in-browser, or a native mobile application that will run on a variety of different platforms, it’s crucial that you work with an app developer that can get you the best functionality and user experience that your app can offer. For more questions, contact us today.
As we close the first month of 2014, we thought that this might be the best time to take a look at mobile web applications and their place in the market over the coming year. With a growing number of apps developed to improve productivity, play games, connect with others, or help promote brands and services, apps are getting more agile and are posed to become an even bigger part of our lives as time continues. Based on some of the major industry topics over the past few months, we’ve culled together a list of important industry trends to watch out for in 2014.
Apps Come Into the Home
Google’s recent acquisition of Nest made headlines, and rightly so: It’s unusual to see a $3.2bn purchase of a comparatively small startup that does something so niche-specific. However, this merger signified two huge developments: First and foremost, the ability for apps to enter the home space and become turnkey portals into the way in which we live, helping to reduce energy and improve convenience, and second, the amount of data that is now available to the technological partners that bring these conveniences into the home. Privacy is a pretty common concern in this day and age, and the app-arrival into the home shows no sign of these concerns slowing down. As 2014 moves on, expect to see more and more pieces of technology enter the marketplace that dovetail with your smartphone.
Education Apps Stake a Further Claim in the Marketplace
While parents and kids alike make a push to get children more exposed to apps on iPhones, iPads, and other devices, a growing number of schools are trying to find strategies so that they keep the same pace. Educational app developers should now be turning their attention from a direct-to-consumer model and looking toward institutions and schools who can pre-load tablets and devices with apps designed specifically for the classroom. This will help empower kids to be more familiar with the applications of technology as they learn, but also help create custom curriculums and institution-specific learning platforms for schools, courses, or even individual teachers. In fact, some schools of thought even think that kids could begin learning the framework of coding and developing apps in the classroom to make projects and presentations more interactive and learning more intuitive. It’s an incredibly exciting prospect!
While many businesses develop apps with a sole function of helping better market their product or service directly to a consumer, many mobile app developers are getting courted to produce apps for internal use only. Enterprise apps can be powerful ways to help a business increase productivity from the inside out, without disrupting the consumer experience that many of their clients or target clients are accustomed to using. Apps to increase internal communication, productivity within teams, or even connectivity outside the office will continue to increase for companies ready to make such a jump, and app developers need to be ready! From cloud-based software to messaging and more, these apps could help bolster inventory management, supply chain information, accounting, manufacturing, communication, and security.
Mobile Makes Its Introduction: Apps as Entry Points
2014 may be an important year for mobile engagement for your business, as more and more users continue to use the Internet more on their mobile device than on their desktop or laptop. It’s unsurprising to predict that some apps may begin to serve as the point of introduction for a brand, company, or service rather than the native desktop site. Apps will have to respond by being more agile, informative, and incorporate stronger calls to action to retain the engagement of the user, but with a good the user experience, an exciting product can come to life with a brilliantly designed mobile app.
For more information about how a mobile application can change the scope of your business in 2014, or to take your app idea off the ground, contact us today. We can provide you with the tools and resources you need to get a beautiful, agile, custom mobile app for your business.
For years, digital music sales grew steadily, much to the chagrin of CD sales. However, 2013 saw the first ever decline of digital music sales since the format became available. According to Billboard, both the sale of full albums (down by 0.01%) and individual tracks (down by 5/7 %) dropped significantly, as did physical CD album sales (down by 8.4%). On the flipside, vinyl album sales did rise by 32% last year.
While these numbers don’t seem big, it’s a blow that the music industry executives can’t ignore. Billboard claims streaming music services are the cause of the decline. With the increasing popularity of services like Spotify, Pandora, Grooveshark, Slacker Radio, and iTunes Radio, it seems like digital media sales will have to watch its back.
So why are streaming services becoming so popular? There are a few reasons. Streaming music services offer interactivity that goes a step further than digital music downloads, especially when considering how mobile app development is also hugely integrated.
Sure, with iTunes you can upload your music library onto your iPhone or iPod and have it all at your disposal at any time. With streaming service, however, you get the same thing without ever buying an album. Most streaming services are free, with the option of upgrading. With upgrades, streamlining music services add different options, including ad-free listening, playlists you can control, and on-the-go listening on your smartphone.
Interactivity is also a major plus for streaming music. You can find new artists easier and faster, have immediate access to their catalog, and then share that new band or artist you recently discovered with your friends on Facebook.
Having created smartphone applications for Lady Gaga, Lamb of God, Epic Records and Interscope Records, Appetizer Mobile understands how interactivity plays a huge part in streaming music services popularity. Having the ability to access a world of music that was previously unavailable or undiscovered while waiting in line for coffee has changed the way people experience music, and these apps offer artists and labels added ways to connect with their audience in a way that they’ve never been able to do before.
Music apps don’t stop there. Musicians can create music using apps like Garage Band, Figure, and Bloom, and musical instrument apps as well, and then share it on apps like Bandcamp and the streaming apps mentioned earlier. This gives even the most starving artist that opportunity to reach a broader audience—all from the palm of their hand.
The future of music mobile app development is in a constant state of evolution; for questions or concerns about your music app, contact us today.
Jordan Edelson, CEO and Founder of Appetizer Mobile was featured on the Fox Business Network. Mr. Edelson spoke to Market Now anchors Tracy Byrnes and Ashley Webster about connected gadgets and products that will effect consumers.
Watch the video here: http://video.foxbusiness.com/v/3082016661001/the-jetson-generation/#sp=show-clips
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